Advertising and Marketing

How to Make Environmental Claims

Did you know that federal law requires sellers and producers of green products to back up their claims or face penalties from the Federal Trade Commission?

• Comply with Environmental Marketing Regulations
• Get Your Products Green Certified
• Learn More About Green Marketing

Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns.

But there's more to a winning marketing plan or advertising campaign than a profitable product or service. Unfair, untruthful or purposely deceptive advertising can result in costly penalties. The topics below provide information on how to legally advertise your small business:

• How to Comply with Truth-in-Advertising Laws
  Advertising law basics, including truth in advertising, fair advertising, and how to avoid making false and misleading statements.
• Online Advertising and Marketing
  Specific rules for advertising and selling products over the Internet.
• Telemarketing and Direct Marketing
  Rules for marketing and advertising over the telephone.
• Product Labeling Requirements
  How comply with labeling laws for consumer products.
• Advertising Specific Products
  Federal advertising regulations for specific product types, from alcohol to 900 numbers.

The following resources provide general information and advice on how to market and advertise your small business.

• Marketing and Advertising Basics
  How-to guides for small business owners covering marketing planning, market research, e-marketing, and advertising.
• Small Business Guide to Market Research
  This market research guide includes statistical sources to help you learn more about your customers and competitors.