Business.gov - The Official Business Link to the U.S. Government
Small Business Marketing
Learn Marketing Basics
These resources provide general info on marketing a small business.
Tools for Online Success
Google and the Small Business Administration have partnered to educate
local businesses about how to succeed online. Each video
describes how a
small business owner successfully uses the internet to grow
its business.
This video series includes:
Establish your Online Presence
Display Imagery on Your Website
Engage Customers with a Website
Interact with Your Community Using Free Marketing
Promote Using Free Online Marketing
Educate Your Customers Using Free Marketing
Grow with Paid Online Advertising
Measure Results with Web Analytics
- Marketing and Advertising Basics
How-to guides for small business owners covering planning, market research, and advertising. - Online Marketing and Advertising
Guide to marketing and advertising rules and regulations that ensure online advertising is fair and truthful. - Small Business Marketing Resource Library
Articles, how-to guides and tools covering planning, market research, sales, and web marketing. - Green Marketing Basics
Learn how to certify and promote your products or services as environmentally-friendly. - Online Course: Marketing & Advertising
Free course on how to market and advertise your small business. - Video Playlist: Strategies for Growth: Marketing
Entrepreneurs explain successful marketing techniques.
Conduct Market Research
Market research is the process of gathering and analyzing data about your customers and competitors. Before starting any marketing effort, you should do some basic market research to ensure you are reaching the right audience and differentiating your product or service from your competitors'.
Visit the Market Research Guide to get started doing market research.
Develop a Marketing Plan
Marketing takes time and money. Developing a solid marketing plan is one of the most important things you can do to ensure you are spending marketing dollars wisely.
- How to Create a Marketing Plan
Develop your marketing and plan and review sample marketing plans. - Free Sample Marketing Plans
Mplan is a commercial site providing access to over 70 free sample marketing plans. - 20 Marketing Tips Every Entrepreneur Should Know
Tips to help you research. plan, develop and price marketing campaigns.
Comply with Advertising Laws
Federal, state and local governments regulate different forms of advertising. Before starting a marketing campaign or even putting up sign in front of your store, you should familiarize yourself with some basic rules for advertising.
